The main audience of any professional home staging plan is, of course, the potential home buyers. These prospective buyers are looking into moving to your neighborhood and finding their own idea of home in your location. It should always be kept in mind that while it is literally impossible to please everyone with your home staging efforts, there is an ambiance or look that appeals to the broadest target market of buyers that your property is most likely to attract.
Have you ever had to buy something, like a car or kitchen appliance, but were dreading it because you didn’t want to deal with a heavy-handed sales pitch? Sure enough, when you finally go in to buy something, you somehow end up walking out not with the value-priced item you went in for, but for your wish-list item with all the bells and whistles. How did the salesperson do that?
A few marketers have coined a term about this age—the “Relationship Era.” As empowered consumers access social and digital platforms to voice opinions, the days of mass, one-way marketing are gone. It’s a two-way relationship now. Real estate agents must understand how to create valuable, personal and engaging relationships with their consumers and clients. And it’s going to require completely rethinking your approach—across people, processes and technology.
We've come a long way in "real estate snooping." No longer do nosy individuals have to show up to open houses with faux buying interest to compare and contrast the features of their neighbor's house with their own, and gossip about price. Thanks to technology, they can now do it from the comfort of home. Apps like Zillow have made it relatively easy for people to browse available houses by location, price, bedrooms and bathrooms, and many other property features. But a new app called HomeSnap has taken it to the next level.
